Jan
14
2017

64BELLE shoe king status is not guaranteed the past advantage transformation into a negative tired day|BELLE shoe king status is not guaranteed the past advantage transformation into a negative tired day3

BELLE shoe king status is not guaranteed: the past advantage transformation into a negative tired day shop 3 hot column capital flows thousands thousand comment stocks the latest rating diagnosis simulation trading client source: Oriental IC average day "China three shoe king" BELLE how once occupied more than half of the mall, the largest local Chinese shoe department BELLE international shoe enterprises to continue to shut shop. Belle International Holdings Ltd (01880.HK) recently released the 20162017 fiscal year second quarter, 6-8 months of this year, the group in the mainland net decrease of 276 stores — that is to say, the daily average of 3 stores closed. BELLE group has two main business, one footwear business, one sport, apparel business. The second quarter period, the mainland group footwear business same store sales fell 10%. Although the decline narrowed significantly over the previous two quarter, but still higher than the same period last year 7.7%, which is the data from the 201314 fiscal year since the last quarter of eleventh consecutive quarters of decline; sports apparel business, same store sales remained stable growth, an increase of 6%. The development trend of the "Rainbow Night" has lasted for a long period of time. BELLE reported 20152016, footwear sales decrease over the previous year 8.5% to 21 billion 74 million yuan, sports apparel business, sales growth of 16.2% to 19 billion 716 million yuan; footwear business income accounted for the total business income ratio was 51.7%, compared with the previous fiscal year of 57.6%, the proportion dropped again. Footwear business fell year after year, the company’s footwear market in China for 7 years to dominate the era has ended last year. Rui Rui International data show that from 2006 to 2014, BELLE international footwear market in China has always ranked first in the share, but in 2015 was surpassed by Nike. BELLE and Nike’s market share in 2014 was 7.2% and 5.3%, compared with last year, a change of 6.3% and 6.5%. BELLE has unlimited scenery of the day. The largest footwear retailer China’s flagship brand name in addition to BELLE (Belle), and Staccato (Staccato) (Joy& Peace), really beautiful poem, he and she (Tata), Teenmix (Teenmix), Sendashonga, Basto (Senda) (Basto) and other proprietary brand, is also the agent of Bata, Clarks and other international brands the sales in china. From 1992 to invest 2 million Hong Kong dollars to set up a small factory, BELLE gradually developed into a market capitalization of more than one hundred billion Hong Kong dollars of listed companies. From 2010 to 2012, the annual increase of the number of stores BELLE in 1500 to 2000. The most crazy shop in 2011, an average of less than two days will open a new store. The size of a huge store BELLE’s achievements in the international arena". Consumers into a department store, you may see more than half of the shoe counters are BELLE’s brand, to choose to buy in fact is the theory

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